The UK travel industry is looking to bounce back stronger than ever as trends predict a resurgence in package holiday bookings.
Recent research suggests UK customers will spend an estimated £40.9 billion this year on domestic and international package holidays. This encouraging figure is nearing the pre-pandemic levels of £43.5 billion recorded in 2019, as per data analysed by industry experts.
Notably, there has been a significant upsurge in online interest in package holiday deals. In June alone, search inquiries for package holidays grew by 31%, signalling growing consumer confidence and a keen anticipation of the summer season. June 9 emerged as a particularly high-traffic day for package holiday searches, coinciding with a rise in UK temperatures and a subsequent extreme weather warning.
Surveys conducted recently offer more insight into these trends. Approximately 65% of UK holiday-goers reported that they annually spend over £1,000 on holidays, suggesting a robust demand in the travel market. Furthermore, about 21% of travel consumers depend on their credit and debit cards for transactions.
In the face of the escalating cost of living, it's intriguing to observe a shift towards alternative payment options to fund travel. Around 10% of UK holidaymakers have adopted 'buy now, pay later' or instalment options to finance their holidays, with this figure rising to nearly 18% amongst millennials. Also, 42% of respondents expressed their openness to such alternative payment methods for future travel bookings.
As Emily Whalley, a travel specialist, notes, “The UK travel industry is nearing a pivotal transition, with travel demand set to bounce back to pre-pandemic levels soon. Despite economic pressures, the desire for stress-free holidays remains high among consumers. The emphasis on value, flexibility, discounts, and personalised checkout experiences is evident among holiday-goers, and travel providers need to acknowledge and adapt to these shifts to offer a seamless customer journey.”
For companies like Travelgenix, these insights reinforce the importance of innovating and adapting to new consumer behaviours. By offering an end-to-end seamless customer experience, we aim to promote customer loyalty, safeguard our margins, and ensure a first-class holiday experience for all. As we anticipate the return of bustling travel activity, we remain committed to catering to our customers' evolving needs and preferences.