Video content sells travel experiences better than almost anything else. But creating professional videos has always been expensive, time-consuming, and required specialised skills. Until now. Google recently launched Veo 2, their AI video generation tool, to Gemini Advanced subscribers. This tool transforms simple text prompts into eight-second videos in 720p
It's evident that many people are prioritising holidays despite financial pressures, and as you plan your next getaway, it's important to be prepared. Recent data from Barclays highlights a significant increase in spending on travel, indicating that you may not be alone in seeking memorable experiences
Travel motivations evolve constantly. While beaches and historical sites remain popular, a powerful trend is rapidly gaining momentum. Sports tourism has emerged as a significant driver of global travel, reshaping how people plan, book, and experience their journeys. For small and medium travel businesses, this shift presents both challenges and
Over the years, a well-structured social media content calendar has become a crucial tool for travel businesses looking to engage their audience and promote their offerings effectively. By organising your content in advance, you can ensure a consistent posting schedule, align your campaigns with seasonal trends, and maximise audience interaction.
When Ryanair launched its new "Prime" loyalty program last month, it marked a significant shift for the notoriously no-frills carrier. For £79 annually, members get free seat reservations, travel insurance, and exclusive flight deals—potentially saving frequent flyers up to £420 per year. But here's what&
With the rapid evolution of artificial intelligence, you may find yourself questioning whether it truly delivers for the travel industry. While AI has made impressive strides, your experience may reveal a disparity between lofty promises and practical applications. As challenges persist, understanding AI’s role in enhancing travel experiences is
Over time, creating compelling travel content can significantly boost your lead generation efforts. By understanding your audience and tailoring your messages, you can captivate potential travellers and inspire them to engage with your brand. This post will guide you through crucial strategies to enhance your content's appeal, resulting
The dreaded passport queue – that final, frustrating chapter of every international trip. After a relaxing holiday, there's nothing worse than standing in line for ages, dragging your luggage forward inch by inch while watching the minutes tick away. That experience is about to become history for British holidaymakers.
Travel enthusiasts are increasingly turning to social media platforms to discover their next adventure. You can harness the power of these channels to capture the attention of potential customers and showcase the unique experiences your business offers. By implementing targeted strategies and engaging content, you’ll not only attract new
Remember the last time you booked a trip, and the experience felt like it was designed just for you? Probably not. Despite all the talk about personalisation, truly tailored travel experiences remain frustratingly rare. The gap between personalisation promise and reality isn't just your imagination. After 30 years
I've watched the travel industry evolve for three decades, but few innovations have the potential to reshape customer interactions like agentic AI browsing. Opera's new Browser Operator feature represents a fundamental shift in how travellers will discover, research, and book their experiences online. For travel SMEs
There’s a burgeoning revolution in the travel industry, driven by innovative technology that can significantly enhance your business operations. As you navigate this dynamic landscape, it’s necessary to leverage cutting-edge tools to streamline processes, improve customer experiences, and ultimately stand out from the competition. In this guide, you
